We built Supa because we lived
the problem.
Before Supa, our founders managed hundreds of retail and F&B locations across Southeast Asia. Every week, area managers reported 95% task completion. Every audit revealed the truth: 30�40% of those tasks were never actually done.
We built Supa to close the gap between what's reported and what's real � and to give every operations leader the certainty they need to scale their business with confidence.
Our Values
The principles that guide how we build, sell, and support.
Integrity First
We built Supa because we believe every business deserves to know the truth about its operations. Honesty isn't just our product � it's our culture.
Built for Frontline Workers
Operations happen at the ground level. We design for the person on the floor, not the person in the boardroom � because that's where the real work gets done.
Simplicity Over Complexity
Enterprise software shouldn't require a PhD. Supa is powerful enough for a Fortune 500 and simple enough for a first-week hire to use on day one.
Customer Obsession
We measure our success by our customers' operational outcomes � not by features shipped. Every product decision starts with the question: does this help operators run better?
Meet the Team
Operators turned founders. We've lived every problem Supa solves.
Anh Nguyen
Chairman & Co-Founder
Former COO of a 200-location retail group. Built Supa after spending 5 years managing operations on spreadsheets and prayer.
Vu Dang
CEO & Co-Founder
10 years in B2B SaaS product. Obsessed with making complex workflows feel effortless for frontline teams.
Thang Le
CTO & Co-Founder
Ex-Google engineer. Designed GPS verification architecture that powers millions of verifiable task completions every month.
Trang Nguyen
Head of Customer Success
Former Area Manager for an F&B chain. Ensures every Supa deployment gets measurable results in the first 30 days.
Our Journey
From a frustrating spreadsheet to 5 million verified tasks per month.
Supa founded in Ho Chi Minh City with a mission to eliminate fake reporting in operations.
First 10 enterprise clients go live. Core GPS + photo verification platform shipped.
Expanded across Southeast Asia. Training module launched. 50+ clients, 500+ locations.
Series A funding secured. Analytics dashboard launched. Partner program established.
1,000+ locations verified daily. Expansion to Middle East and South Asia markets.
5M+ verifiable task completions per month. Global partner network of 40+ agencies.
Join Us on the Mission
We're building the operational integrity layer for every multi-location business in the world.